About Us
At GroundUp, we deploy a bottom-up approach with grassroots to scale their conservation successes. We do this by building their organisation, designing self-sustaining programs, and cultivating local businesses, all the while adopting a no harm approach to Nature.
Through our ongoing work on wetland conservation, responsible tourism in the high Himalayas, and conserving grassland ecosystems, GroundUp is already demonstrating the potential for grassroots conservation efforts, where conservation, livelihood and technology thrive together and support local communities.
How We Work
The six-step process functions as a valuable framework, enabling us to enhance the delivery and monitoring of services to our partnerships. It not only fosters efficiency and structure but also promotes transparency and provides a clear roadmap for all engagements.
1. DIAGNOSIS
2. STRATEGY
3. CAPACITY
4. IMPLEMENT
5. SCALE
6. EXIT
Our Team
Preety is a mixed-race individual with an indigenous background working towards community-based conservation initiatives in IPLC territories. She has spent time in the field working on sustainability and conservation issues with tribal women of trans-Himalaya, potter communities of different regions in India and tribal communities of western ghats. She has also worked on understanding the country’s education and skill development landscape through her experience as an education fellow in Rajasthan, a consultant for a government advisory consultancy and managing the donors and projects for an education scholarship organisation. She is developing holistic conservation initiatives in her home state and north-eastern region of India, using her learning in conservation, entrepreneurship and education.
